One of the first comments one hears when one is discussing polyamory is something along the lines of “so, it’s just a way to have more sex” which of course, it isn’t. Polyamory is about maintaining the personal skills of emotional honesty and non-judgemental, effective and timely communication in order to be able to build multiple relationships with other human beings. The idea of “more sex” is a relative concept that is entirely useless and was surely only invented for marketing purposes.
Implicit in the “more sex” (or “lots of sex”) comment is the judgement that wanting to have more sex is in some way an undesirable or negative goal to have. Which is isn’t.
Sex feels nice and pleasure is good for you – The Ethical Slut
However, since we’re on the topic, polyamory is in some ways all about sex, because it is an alternative to monogamy and monogamy is all about sex.
There are differences between a romantic relationship and other kinds of relationship, such as with friends and family members. Monogamy comes with an elaborate set of rules and of course, you can only have one person in a romantic monogamous relationship. But the ultimate way to tell if someone is in a romantic relationship with you, is married to you, or is faithful to you is if they have sex only with you. Despite acknowledging that other kinds of fidelity are desirable, for example emotional fidelity, it is only the sex thing that has instant power to change a relationship within monogamy.
Since polyamory typically involves the removal of sexual activity as the ultimate marker of fidelity, instead using more personal and fluid ideas of how to maintain security and happy feelings between people who are emotionally involved with each other, polyamory is all about the sex.